As a small business owner, you must comprehend the importance of having a brand that resonates with your target demographic. A successful rebranding strategy is essential for growth and reaching the desired actions of brand awareness, service or product education, and offerings. 

A rebranding strategy involves more than just changing your logo. It’s about creating a unified and consistent emotional experience for your customers by leveraging visual elements, language, messaging, and marketing tactics. 

It’s important to take into account the current state of your brand and how it aligns with the goals and objectives of your business. It’s also important to consider how the rebranding process will affect existing clients and customers. 

That’s where I come in. As a business coach and small business expert, I can help you develop a successful rebranding strategy that will help you reach your target demographic, increase brand awareness, educate customers on your services and products, and drive sales. 

Here are some of the ways I can help you get started on rebranding your business: 

1. Create a Brand Story 

Your brand story is an essential component of your rebranding process. It’s the narrative behind your business and helps to establish an emotional connection with your clients and customers. I can help you craft a brand story that reinforces your brand’s mission and values, highlights the benefits of your services and products, and resonates with your target audience. 

2. Develop a Visual Identity 

Your visual identity conveys your brand’s personality and helps to differentiate your brand from the competition. I can help you create a unique visual identity by developing a logo and other visual elements, such as colors, images, fonts, and more. 

3. Optimize Your Messaging 

Your messaging should reflect your brand’s values and speak to the needs of your target demographic. I can help you create an emotionally effective messaging strategy that speaks to your target clients and customers that drives the desired actions. 

4. Leverage Social Media 

Social media is a powerful tool for building brand awareness and engaging with your clients and customers. 

I can help you create a social media strategy that will help you reach your target demographic, engage with clients and customers, and increase brand awareness. 

Rebranding your business is an exciting process that can help you reach your goals and grow your brand. With the right strategy and guidance, you can create a successful rebranding plan that will help reach your target demographic, increase brand awareness, educate customers on your services and products, and increase revenue. 

If you’re ready to take the next step and rebrand your business, I’m here to help. With my experience as a branding and marketing business coach and small business expert, I can help you develop a successful rebranding strategy that will create the best results for your brand. Contact me today to get started.

In a noisy and crowded market, standing out from the competition is no easy feat. To make an impact, brands must not only offer a quality product or service but also tell a story that resonates with their target audience. This is where brand storytelling comes in. By leveraging storytelling to convey a message, brands can create an emotional connection with their customers, build trust, and drive engagement. 

Brand storytelling is a powerful tool that can be used to reach a larger audience and create a unique identity for your business. It allows you to share the personality of your brand, the values that it stands for, and the unique story behind it. By sharing your story, you can create a strong bond with your target audience, build loyalty, and encourage word-of-mouth marketing. 

Brand storytelling also gives you the opportunity to create an emotional connection with your customers and clients. Stories have the power to evoke emotions in people, which leads to a more positive association with your brand. By creating an emotional connection, you can create a more lasting impression on your customers and clients then make them more likely to make a purchase.

In addition to emotional connections, brand storytelling can be used to build trust with your customers and clients. Telling your story allows you to show what sets your brand apart from the competition and why customers and clients should trust you. By sharing your story, you can also demonstrate how your brand is focused on solving customer and client problems to make their lives easier and better. 

Finally, brand storytelling can be used to increase engagement with your customers and clients. Stories can be used to educate customers, create a sense of community, and encourage customers and clients to share their experiences with your brand. This can lead to increased engagement and even more word-of-mouth marketing. 

Brand storytelling is an essential part of any successful business. By leveraging storytelling, you can create an emotional connection with your customers, build trust, and increase engagement. Take the time to craft and share your unique story to make your brand stand out from the competition.

On a recent discovery call a potential client provided insights into their pain points and methods of operation. I listened with the intent to help them solve their problems through a custom branding and marketing solution. The first question I asked was, “what is their budget for branding and marketing.” The dreaded, “I don’t have a budget”, was uttered. This was a red flag that this business leader doesn’t have a full understanding of what is involved in running a successful business. So I pivoted and asked if they were willing to disclose their annual revenue so we can determine a fitting budget. $5 million was their answer. The average branding and marketing budget for B2B (their audience) should be approximately 2-5% of a business’s annual revenue (5-10% for B2C). At 5% $250K should’ve been the budget but instead, they said $50K is what they wanted to spend. Then they began to share that their desired projected earnings for this year were $5.5 million, followed by $7.3 million in 3 years, with a long-term goal of $32 million by 2032. Based on this year’s branding and marketing budget of $50K with 50% going to creative and the other 50% to ad spend the growth projections wouldn’t become a reality because the budget wasn’t adequate. This is where the adage comes in that it takes money to make money.

We continued the conversation with my desire to help educate them on what it takes to grow through branding and marketing as a business in the current climate. I continued that people don’t buy the product or service but instead buy the emotions based on a brand’s story that is bigger than the tangibles offered. Their mindset was outdated which caused them to deflect solutions and rely on old programming of how things used to be done.

Marketing science tells us: when faced with two similar products or services, consumers make an emotional decision. They choose the brand with the better story. For a company to be successful in today’s market, it must engage in brand storytelling, and ensure that the story resonates with the intended audience. Doing so is essential for success.

They continued that consistent branding and marketing were essential to them and wanted to rebrand their website, brochure, and unified messaging so when their salespeople are on the road they all sound consistent. Boom! There it was confirmed that old programming was at play. When you have a great marketing strategy you can focus less on sales and instead utilize that team as account executives/representatives to handle the leads coming from the various marketing channels. The next insight they provided was that no one contacts them from their website or social media. They rely solely on their sales team to bring in revenue. Again, old programming of how business was done in the past. 

I gave it one last go and shared with them the process of how we would help achieve success in chronological order of specific strategic steps. 

1. We start with a Psychometric Branding Narrative Starter Kit created by our award-winning psychometrician and partner, Michelle Raab Ph.D. The kit includes a conversation with the key people in the organization, a review of their business, demographic research, and an in-depth white paper that concludes the research with the next steps to apply to a branding and marketing strategy.
2. The research results are then considered and applied to the branding strategy to develop a brand image and message that is precisely who and what the brand represents above and beyond the company’s tangible offerings. The brand story is what people buy not the actual product or service.
3. Further applying the research to the marketing strategy the best channels to get the highest ROI are then selected.
4. Once the branding and marketing assets are in action we monitor the results and provide monthly reports, and the best actions to improve on those results.

Branding and marketing don’t have to be difficult or mysterious when following a structured system. But there are keys to success that many brands already use today by following a system that works. By using creative and scientific strategies, tactics, and assets brands can increase their awareness, customer loyalty, and revenue. By not embracing the latest and most cutting-edge technology and solutions you’re sabotaging the results ultimately compromising the branding & marketing efforts.

Are you or someone you know compromising branding and marketing efforts? Apply the mindset and strategy offered here and watch your brand and revenue grow exponentially.

Geofencing is a powerful tool that has revolutionized the way businesses and organizations target their customers. This technology uses GPS and radio-frequency identification (RFID) to create virtual boundaries around a given area. With geofencing, businesses and organizations can identify, target, and engage with potential customers within a specific geographical area.

For personal injury law firms, geofencing can be used to target potential clients. For example, a personal injury law firm can use geofencing to target customers near a top-rated trauma hospital like Tampa General. By geofencing the hospital, the law firm can identify potential clients who have recently visited the hospital for treatment of their injuries.

Once identified, the law firm can then target these potential clients with tailored ads, content, and offers. This can include a free consultation to discuss the case and the potential for legal action. The law firm can also use geofencing to target potential clients with information about their services. This can include information about the legal process, the different types of legal services they offer, and other helpful resources.

Geofencing is an incredibly powerful tool that can be used to identify, target, and engage potential customers in a specific geographical area. With geofencing, personal injury law firms can take advantage of the latest technology to effectively target potential clients and grow their business.

Are you looking to take your business to the next level with geofencing? Let’s have a conversation about how geofencing can help your brand’s marketing go to the next level.

Maximizing ROI with Virtual CMO Services: The Key to Staying Competitive in Marketing.

When it comes to marketing, businesses need to stay up–to–date and on top of the latest trends in order to remain competitive and maximize their ROI. One way to do this is by leveraging the power of virtual CMO services.

Unlock the Power of a Virtual CMO: Increase Insight, Save Time, and Maximize ROI.

Businesses reap many rewards by utilizing virtual CMO services. A virtual CMO can provide valuable insights and analysis that can help you make better decisions, as well as provide guidance and direction to ensure that you’re on track to reach your goals. They can also help you save time and money by outsourcing your marketing efforts, freeing up your resources to focus on other areas of your business.

Maximize Your Marketing Efforts and ROI with the Help of a Virtual CMO.

Not only can a virtual CMO help you maximize your marketing efforts, but they can also provide valuable insight into the latest trends and technologies in the digital marketing world. They can help you keep up with the ever–changing landscape and ensure that you are taking advantage of the latest tools and techniques that can help you maximize your ROI and stay ahead of the competition.

Unlock the Power of Virtual CMO Services: Achieve Success & Refresh Your Business Strategy.

The greatest advantage of virtual CMO services is that you have the ability to scale up or down as needed. If your business is entering a new market or launching a new product, a virtual CMO can provide the guidance and direction needed to ensure that your efforts are successful. On the other hand, if your business is in a slump, a virtual CMO can provide a fresh perspective and help you get back on track.

Discover the Benefits of Virtual CMO Services: Maximize Your Marketing, Save Time & Money, & Stay Ahead of the Competition.

In conclusion, virtual CMO services can provide a host of benefits that any business should take advantage of. Through access to a wide range of resources, expertise, and insights, a virtual CMO can help you maximize your marketing efforts, save time and money, and stay ahead of the competition. So, if you’re looking to take your business to the next level, then it’s time to consider leveraging the power of virtual CMO services.

In today’s digital world, businesses need to be able to understand their customers better than ever before. Psychometrics provides a powerful tool for businesses to gain insights into their customers’ behavior and preferences. By leveraging psychometrics, businesses can create more effective branding and marketing strategies that are tailored to their target audience.

Psychometrics are powerful

Psychometrics is a powerful tool for businesses to gain insights into their customers’ behavior, preferences, and attitudes. It helps businesses understand their customers on a deeper level and allows them to create more effective branding and marketing strategies. Psychometrics can help businesses target their messaging, tailor their content, and optimize their campaigns for maximum impact. It can also be used to identify potential customer segments and target them with specific messaging. Psychometrics can also be used to measure customer satisfaction and loyalty. By understanding customer sentiment, businesses can make more informed decisions about their branding and marketing strategies. This can help businesses create more effective campaigns that are tailored to their target audience. Finally, psychometrics can be used to measure the success of a business’s branding and marketing efforts. By understanding how customers are responding to their campaigns, businesses can make adjustments and optimize their strategies for better results.

Psychometrics provides businesses with a powerful tool to gain insights into their customers’ behavior and preferences. By leveraging psychometrics, businesses can create more effective branding and marketing strategies that are tailored to their target audience. It can also be used to measure customer sentiment and measure the success of their campaigns. By understanding their customers better, businesses can create more effective branding and marketing strategies that will drive better results.

Contact us today and schedule a branding and marketing consultation and learn how psychometrics will unlock your brand!