Anaconda Agency is founded on the highest caliber of business ethics. We define marketing and advertising as telling the truth in ways that maximize our clients’ value, public image, competitiveness, success, and prestige. We place dominant emphasis on generating campaigns that obtain specific, measurable, maximally positive results, as defined by the client’s own stated goals. To achieve this aim, our methods are rooted in our philosophy of REPETAR: Research, Evaluate, Plan, Execute, Track, Analyze, and Repeat.
The evaluation process carefully examines and sorts the data collected for relevance, strength, and value. Marketers who succeed are those who let the research findings and the potential implications drive their marketing decisions. They know from experience that sound choices are seldom based solely on gut feeling, intuition, or even good judgment. A competitive environment extracts a steep price from companies for poor marketing decisions. Making smart decisions comes from a position of power, and that means having a solid yet flexible plan.
A marketing plan helps a business determine the best use of its resources to achieve corporate objectives. A solid marketing plan reveals your company’s current market position, the target market, and the specific marketing strategies best suited to accelerating your business toward achieving its goals. It can also contain a brief analysis of the company’s organization, products, strengths, and weaknesses. The plan is the blueprint that allows you to identify consumer expectations and realistic targets, and then confidently apply resources to fulfill those objectives.
While executing a campaign, collecting resultant data and tracking trends become the order of the day. Each step of each marketing program must have results that are trackable: What you measure, you can analyze—and then influence.
- Repeat At Anaconda Agency we believe any company aspiring to become or remain a serious contender in its market segment must view consistently evolving marketing efforts as absolutely essential to sustained growth and prosperity. Change is inevitable. As a company advances over time, the marketing plan it deployed a year or two ago may no longer adequately fit the future it now foresees. Repeating the process while making necessary adjustments is thus a vital, “final” step for marketing success.